We promote Music as a
Universal Language of Global Empathy and Global
Harmony and we hope to nurture a positive view of
our philosophy, a phenomenon referred to as "Globalism",
often wrongly confused with its, sometimes,
licentious offshoot, "Globalization".
is the brainchild of Ayo Osinibi, a globa-cultural
miscegenator, who spent his first decade in NY
city promoting the universal language of music
from his ‘Multi Kulti’ record store in the
Greenwich Village. His logic was that different
ethnic music convey shared human emotions and
are often composed with the same sense of
purpose in the mind of the musician/composer and
these purposes can fairly often be distinguished
by their evoked emotions, even in one who is a
stranger to the culture. But of course the
esoteric meanings, particularly in the lyrics,
can be better discerned by
watching how the locals react to their music.
This, we believe, is one of many paths to
developing one’s sense of universal
empathy, aesthetically and spiritually.
New York city
by its mix-culture
constituency has had no choice
but to seek a holy grail of
inclusiveness and to promote
This has been an over-arching
goal for its policy makers.
What better way to facilitate
this than by increasing people’s
recognition of their 'cool'
identities in their kinship with
another’s cultural aesthetic.